Wednesday, November 11, 2009

History

History

Because "the topic of fashion shows remains to find its historian," the earliest history of fashion shows remains obscure.In the 1800s, "fashion parades" periodically took place in Paris couture salons.American retailers imported the concept of the fashion show in the early 1900s. The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. By 1910, large department stores such as Wanamaker's in New York City and Philadelphia were also staging fashion shows.These events showed couture gowns from Paris or the store's copies of them; they aimed to demonstrate the owners' good taste and capture the attention of female shoppers.In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces apart from such retailers. In the early 1990s, however, many in the fashion world began to rethink this strategy. After several mishaps during shows in small, unsafe locations, "[t]he general sentiment was, 'We love fashion but we don't want to die for it,'" recalls Fern Mallis, then executive director of the Council of Fashion Designers of America. In response to these shows, the New York shows were centralized in Bryant Park during fashion week in late 1993.Runway (fashion)Runway describes a narrow, usually elevated platform that runs into an auditorium, used by models to demonstrate clothing and accessories during a fashion show.It is sometimes called ramp, as in "walk the ramp".CatwalkCatwalk describes a narrow, usually elevated platform used by models to demonstrate clothing and accessories during a fashion show. The term probably derived from catwalks that connect adjacent buildings. The term may also be derived from a more literal meaning, as models on the catwalk often use a walk which is like that of a cat, placing one foot directly in front of the other to produce an alluring swagger in which the hips take on a more exaggerated movement. In fashion jargon, "what's on the catwalk" or similar phrasing can refer to whatever is new and popular in fashion.A catwalk is also known as a runway, especially when it is not elevated. This form has been used in such instances as the title of the television series Project Runway.Catwalk ConditionsMany High Couture fashion brands such as Christian Dior,Vivienne Westwood and Louis Vuitton have been accused of exposing models to dangerous and harmful conditions on the Catwalk, some Catwalks stretch up to 45 meters long and it makes it impossible for models to stay upright with a combination of extremely high heels and a slippery Catwalk.Some Catwalks have been made from fake grass, plastic and PBC materials.DocumentaryCatwalk, a documentary covering life on the fashion runways, was filmed in 1993 by director Robert Leacock and premiered in 1996. The film followed models Christy Turlington, Naomi Campbell, Yasmin Le Bon, Kate Moss, and Carla Bruni as they jetted around London, Milan, Paris, and New York during Spring Fashion Week, including behind-the-scenes footage. The film was shot in black and white and color, and featured many top designers at work, like a young John Galliano, Karl Lagerfeld, and Gianni Versace four years before his death.

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